Source: http://www.emarketer.com/Article/eMarketer-Bumps-Up-Estimates-Social-Media-Usage-China/1016072
June 27, 2017 at 07:01AM
More than eight in 10 internet users in China, or 626 million people, will access social networks regularly in 2017, according to eMarketer’s latest forecast.
Tuesday, June 27, 2017
Article: Recommended Reading: June 27, 2017
Source: http://www.emarketer.com/Article/Recommended-Reading-June-27-2017/1016082
June 27, 2017 at 07:01AM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Pandora CEO plans to step down; Bezos holds fast to India investments; and more.
June 27, 2017 at 07:01AM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Pandora CEO plans to step down; Bezos holds fast to India investments; and more.
Article: Creative Remains a Challenge on Mobile Video
Source: http://www.emarketer.com/Article/Creative-Remains-Challenge-on-Mobile-Video/1016084
June 27, 2017 at 07:01AM
Developing creative and understanding changing viewer habits are just some of the challenges mobile marketers and their agencies face in delivering effective mobile video, according to a new study.
June 27, 2017 at 07:01AM
Developing creative and understanding changing viewer habits are just some of the challenges mobile marketers and their agencies face in delivering effective mobile video, according to a new study.
Article: Digital Assistants Are on the Radar in Germany, but Few Consumers Plan to Use Them
Source: http://www.emarketer.com/Article/Digital-Assistants-on-Radar-Germany-Few-Consumers-Plan-Use-Them/1016085
June 27, 2017 at 07:01AM
A June 2017 study of internet users ages 18 and older in Germany by PricewaterhouseCoopers (PwC) found high awareness of digital assistants among respondents. But privacy and safety concerns appear to be holding back adoption.
June 27, 2017 at 07:01AM
A June 2017 study of internet users ages 18 and older in Germany by PricewaterhouseCoopers (PwC) found high awareness of digital assistants among respondents. But privacy and safety concerns appear to be holding back adoption.
Article: Listen In: How Do People Around the World Consume News?
Source: http://www.emarketer.com/Article/Listen-In-How-Do-People-Around-World-Consume-News/1016086
June 27, 2017 at 07:01AM
In the latest episode of "Behind the Numbers," eMarketer's Ezra Palmer and Marcus Johnson talk about whether or not social media sites, messaging apps and other new channels are creating a less-informed population.
June 27, 2017 at 07:01AM
In the latest episode of "Behind the Numbers," eMarketer's Ezra Palmer and Marcus Johnson talk about whether or not social media sites, messaging apps and other new channels are creating a less-informed population.
Article: Recommended Reading: June 26, 2017
Source: http://www.emarketer.com/Article/Recommended-Reading-June-26-2017/1016075
June 26, 2017 at 07:01AM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: YouTube TV expands to more markets; Facebook brings anti-terror effort to UK; and more.
June 26, 2017 at 07:01AM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: YouTube TV expands to more markets; Facebook brings anti-terror effort to UK; and more.
Article: As Ad Blocker Use Grows, Publishers Face New Challenges
Source: http://www.emarketer.com/Article/Ad-Blocker-Use-Grows-Publishers-Face-New-Challenges/1016076
June 26, 2017 at 07:01AM
Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. Here are some strategies that publishers are using to get around the problem.
June 26, 2017 at 07:01AM
Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. Here are some strategies that publishers are using to get around the problem.
Article: Digital Nears Tipping Point for Daily Media Time in Western Europe
Source: http://www.emarketer.com/Article/Digital-Nears-Tipping-Point-Daily-Media-Time-Western-Europe/1016077
June 26, 2017 at 07:01AM
eMarketer expects that digital will draw the largest share of adults’ time spent with media in France and Germany for the first time in 2017. And in the UK, digital will come close to attracting a majority share of total media time.
June 26, 2017 at 07:01AM
eMarketer expects that digital will draw the largest share of adults’ time spent with media in France and Germany for the first time in 2017. And in the UK, digital will come close to attracting a majority share of total media time.
Article: Social Media Ads Are Doing Their Job in India
Source: http://www.emarketer.com/Article/Social-Media-Ads-Doing-Their-Job-India/1016064
June 26, 2017 at 07:01AM
Social media seems to be a useful marketing channel for advertisers in India. Recent data shows that more than 85% of smartphone users in the country click on social media ads.
June 26, 2017 at 07:01AM
Social media seems to be a useful marketing channel for advertisers in India. Recent data shows that more than 85% of smartphone users in the country click on social media ads.
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