Source: http://www.emarketer.com/Article/Defining-Customer-Journey-Top-Barrier-Effective-Marketing-Attribution/1016694
November 01, 2017 at 07:01AM
More than a third (35%) of marketers say defining the online customer journey is the greatest barrier to using attribution more effectively, an increase of 8 percentage points from a year ago, according to research.
Wednesday, November 1, 2017
Article: How Hershey Chooses Its Marketing Technology Partners
Source: http://www.emarketer.com/Article/How-Hershey-Chooses-Its-Marketing-Technology-Partners/1016696
November 01, 2017 at 07:01AM
Hershey executives talk about their decision-making process when it comes to marketing technology.
November 01, 2017 at 07:01AM
Hershey executives talk about their decision-making process when it comes to marketing technology.
Article: eMarketer Releases New US Programmatic Ad Spending Figures
Source: http://www.emarketer.com/Article/eMarketer-Releases-New-US-Programmatic-Ad-Spending-Figures/1016698
November 01, 2017 at 07:01AM
US programmatic digital display ad spending will reach $32.56 billion by year’s end, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means.
November 01, 2017 at 07:01AM
US programmatic digital display ad spending will reach $32.56 billion by year’s end, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means.
Article: On Amazon, Marketers Rely Most on Sponsored Product Ads
Source: http://www.emarketer.com/Article/On-Amazon-Marketers-Rely-Most-on-Sponsored-Product-Ads/1016699
November 01, 2017 at 07:01AM
In an analysis of activity on its platform during Q3, marketing solutions provider Merkle found that the vast majority of ads served on Amazon were of the sponsored products variety. But product display ads are making gains.
November 01, 2017 at 07:01AM
In an analysis of activity on its platform during Q3, marketing solutions provider Merkle found that the vast majority of ads served on Amazon were of the sponsored products variety. But product display ads are making gains.
Article: Data Feed for November 1, 2017
Source: http://www.emarketer.com/Article/Data-Feed-November-1-2017/1016700
November 01, 2017 at 07:01AM
A scan of new data from around the world
November 01, 2017 at 07:01AM
A scan of new data from around the world
Pictures of the Day: 1 November 2017
Source: http://www.telegraph.co.uk/news/2017/11/01/pictures-day-1-november-20172/
November 01, 2017 at 10:02AM
November 01, 2017 at 10:02AM
Subscribe to:
Posts (Atom)