Article: Marketing in the UK: Finding the Best Value in Video Ads

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February 27, 2017 at 07:01AM

Teads, a provider of out-stream video advertising solutions, has seen more UK brands investing in the format to reach consumers outside of pre- and post-roll video ads. eMarketer’s Sean Creamer spoke with Justin Taylor, Teads’ managing director for the UK, about the value of the learning experiences that come from giving audiences the option to interact with ads.