Article: India's Mobile Ad Fraud Problem Is One of the Worst in the World

Source: http://www.emarketer.com/Article/Indias-Mobile-Ad-Fraud-Problem-One-of-Worst-World/1016550
October 02, 2017 at 07:01AM

While ad fraud is a worldwide problem, new data indicates it’s particularly bad in India—a market where mobile ad spending will account for more than half of all digital ad expenditures in 2018.