Tuesday, January 2, 2018

Article: What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV

Source: http://www.emarketer.com/Article/Whats-Behind-Rapid-Progress-of-Advanced-Audience-Targets-Linear-TV/1016844
January 02, 2018 at 07:01AM

Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.

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