Sunday, December 30, 2018

Advertising: Sharing Data for Deals? More Like Watching It Go With a Sigh

Source: https://www.nytimes.com/2018/12/24/business/media/data-sharing-deals-privacy.html?partner=rss&emc=rss
December 25, 2018 at 06:32AM

Tech companies say consumers prefer being shown ads that are relevant to them. But a professor’s research shows they trade data for those ads not because of convenience but resignation.

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