New Coke Was a Debacle. It’s Coming Back. Blame ‘Stranger Things.’

Source: https://www.nytimes.com/2019/05/21/business/media/new-coke-netflix-stranger-things.html?emc=rss&partner=rss
May 21, 2019 at 11:08PM

The creators of the hit Netflix series wrote the failed beverage into the coming season as part of a big marketing push. With memories of a 1985 backlash faded, Coca-Cola dug out the old recipe.