Sunday, November 3, 2019

Behind Apple’s ‘Slow-Roll’ Marketing Push for Its New Streaming Service

Source: https://www.nytimes.com/2019/11/01/business/media/apple-tv-plus-streaming-wars.html?emc=rss&partner=rss
November 02, 2019 at 12:40AM

The company is spending more to promote the iPhone than it is on ads for ‘The Morning Show’ and other programs on Apple TV Plus.

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