Sunday, July 12, 2020

What Counts as a Streaming Hit? A Start-Up May Have Answers

Source: https://www.nytimes.com/2020/07/08/business/media/parrot-streaming-ratings.html
July 09, 2020 at 07:36AM

Unlike Nielsen, which measure audience size, Parrot Analytics says it can track viewer enthusiasm. That’s more important to subscription services.

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