October 06, 2020 at 08:05AM
Tim Reha hosts IAAGlobal's "What's Coming Next? @ CES2020" with Raffaella Camera, Managing Director, Global Head of Innovation & Market Strategy – Accenture Extended Reality (XR).
Raffaella leads the creation of transformative Virtual Reality & Augment Reality (XR) scalable solutions for Accenture, globally. Bringing event rooms to life, Accenture XR Event Planner is an immersive, collaborative and interactive augmented reality (AR), mixed reality (MR), and virtual reality (VR) solution piloted in partnership with Qualcomm, Intercontinental Hotel Group (IHG) and InterContinental Los Angeles Downtown.
In the $330 billion annual US meetings and events industry, booking event space is a slow and expensive task, often requiring event planners (representing corporate or individual buyers) to travel to multiple locations and communicate with geographically distant clients—a process that can take up to six months to complete.
The lengthy timeframe to close a sale results not only in lost hotel sales opportunities, but also increases booking costs for both hoteliers and event planners.The XR Event Planner solution extends the digital consumer journey to include mobile, mobile AR, AR glasses and VR headsets—enabling event planners, buyers and hotel sales staff to visualize, customize and move through event spaces remotely and collaborate throughout the process.
This solution can significantly improve the way hotels sell meeting space, while supporting sales of associated hotel rooms, and food and beverages. Focus group feedback and market analysis shows hotels could see increased revenues of up to 8 percent. In addition, hoteliers estimate being able to reduce sales cycle time and decrease booking costs.
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