Article: eMarketer Analyst Cathy Boyle on Snapchat Spectacles' Marketing Chops

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February 01, 2017 at 04:01AM

The Snapchat Spectacle vending bot finally made its way to New York in December, and the eMarketer team got its hands on a pair of Spectacles. eMarketer principal analyst Catherine Boyle spent a week using them, then discussed the marketing potential of the new technology with Maria Minsker.