Article: Specialists, Agencies in UK Disagree on DOOH Transparency

Source: http://ift.tt/2lwUCnA
March 01, 2017 at 07:01AM

Out-of-home (OOH) advertising specialists and media agencies in the UK generally agree on the factors they consider “critical” for improving digital out-of-home (DOOH) advertising. But a recent study found a few issues where the two parties weren’t as neatly aligned.