March 01, 2017 at 09:07AM
The so-called ‘new east’ is home to the most talked about creatives in the industry. So why weren’t they showing in Kiev last month?
Hanging from the snow-covered roof of Lesnoy fleamarket in the Ukrainian capital of Kiev is a fur coat, identical to that seen on the catwalk of trend-setting label Vetements in Paris in January. Suspended alongside it are oversized padded coats, sportswear, bootleg brands and washed-out denim – the sartorial tropes by which the post-Soviet world has come to bewitch the contemporary fashion world.
The “new east” – which typically comprises Russia, Georgia and Ukraine – might not be one of the industry’s so-called fashion capitals, but in the past 18 months its designers, models and aesthetic have burst on to the fashion scene, way beyond its borders.
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