Article: As Ad Blocker Use Grows, Publishers Face New Challenges

Source: http://www.emarketer.com/Article/Ad-Blocker-Use-Grows-Publishers-Face-New-Challenges/1016076
June 26, 2017 at 07:01AM

Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. Here are some strategies that publishers are using to get around the problem.