Article: A Big Name Eyes the Ad Blocking Market

Source: http://www.emarketer.com/Article/Big-Name-Eyes-Ad-Blocking-Market/1015970
June 05, 2017 at 07:01AM

Google is poised to enter the ad blocking arena, with plans to offer a built-in ad blocker for its Chrome browser next year. But the ads it blocks may not be the ones users necessarily want to get rid of.