Article: How Postmates Optimizes Campaigns on the Fly with Real-Time Data

Source: http://www.emarketer.com/Article/How-Postmates-Optimizes-Campaigns-on-Fly-with-Real-Time-Data/1016090
June 28, 2017 at 07:01AM

Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term.