Article: Listen In: Against Bad Advertising—An Interview with Bloomberg's Keith Grossman

Source: http://www.emarketer.com/Article/Listen-In-Against-Bad-AdvertisingAn-Interview-with-Bloombergs-Keith-Grossman/1016097
June 28, 2017 at 07:01AM

In the latest episode of Behind the Numbers, Keith Grossman, global chief revenue officer at Bloomberg Media, discusses the state of the digital advertising market and the need to create a better experience for users. Consumers aren't revolting against advertising, he says, they're revolting against bad advertising.