Article: Some Brands Get Extra Clever On Social (And Some Consumers Aren't Feeling the Vibe)

Source: http://www.emarketer.com/Article/Some-Brands-Extra-Clever-On-Social-And-Some-Consumers-Arent-Feeling-Vibe/1016092
June 28, 2017 at 07:01AM

While some brands use animated GIFs or slang on social media to present a certain persona and stay relevant with today’s audience, many people actually find these behaviors more annoying than cool.