June 02, 2017 at 12:22AM
Blue Apron, a meal-delivery service based in New York City, filed an S-1 on Thursday as the company plans to go public. Though the company has a history of losses, its revenue continues to grow each year.
I tried Blue Apron for myself a couple of years ago and absolutely loved it. Back then, the meal plan was pre-set, but now, depending on your meal plan, you can select three dishes sent you each week in advance from eight different choices.
That's thanks to the range of ingredients as well as the meal presentation that made me look like an expert chef.
It also put an emphasis on cooking tutorials and instructions online, so I really felt as if I was improving my cooking skills with each recipe instead of just "painting by numbers," so to speak.
So should you give it a try yourself?
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My Blue Apron box had arrived by the time I got home. My boyfriend threw it in the fridge just in case, but the company says the contents will stay cold in the box for "several hours."
Opening up the box, you'll find a letter from Blue Apron and the three different recipe cards.
Blue Apron used to send customers a breakdown of what they're cooking as well as some more information on the ingredients — this is the one I got. Now, each box contains the three recipe cards, plus sometimes an extra pamphlet on ingredients or an additional recipe.
See the rest of the story at Business Insider
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