Article: Europe's Fashion Ecommerce Platform Zalando Adds Loyalty Plan to Keep Amazon at Bay

Source: http://www.emarketer.com/Article/Europes-Fashion-Ecommerce-Platform-Zalando-Adds-Loyalty-Plan-Keep-Amazon-Bay/1016205
July 20, 2017 at 07:01AM

Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.