Article: Listen In: The Ins and Outs of Data Management

Source: http://www.emarketer.com/Article/Listen-In-Ins-Outs-of-Data-Management/1016171
July 14, 2017 at 07:01AM

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher outlines the issues involved in data management, and the ways that marketers can think about, organize, integrate and analyze data to shift their focus from channels to audiences.