Monday, August 28, 2017

Article: UK Emails Are Seeing Their Clickthrough Rates Fall

Source: http://www.emarketer.com/Article/UK-Emails-Seeing-Their-Clickthrough-Rates-Fall/1016392
August 25, 2017 at 07:01AM

Email marketing open rates in the UK were high in 2016, but clickthrough rates fell—possibly due to the absence of engaging content.
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