Thursday, September 28, 2017

Article: Few Marketers Use a Single System of Record for Data Management

Source: http://www.emarketer.com/Article/Few-Marketers-Use-Single-System-of-Record-Data-Management/1016533
September 27, 2017 at 07:01AM

A recent poll of US marketers suggests respondents favor multiple databases and marketing cloud services to house data.
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