Article: In China, Ad Spending Follows Consumers to Smart TVs

Source: http://www.emarketer.com/Article/China-Ad-Spending-Follows-Consumers-Smart-TVs/1016535
September 27, 2017 at 07:01AM

Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iiMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 million by 2018.