Thursday, September 28, 2017

Article: Listen In: The Lowdown on Header Bidding

Source: http://www.emarketer.com/Article/Listen-In-Lowdown-on-Header-Bidding/1016536
September 27, 2017 at 07:01AM

In the latest episode of "Behind the Numbers," analyst Lauren Fisher digs into the complexities of header bidding, which allows publishers to sell their advertising inventory via automation, but with more control and at higher prices.

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