Article: Facebook Leads Competitors for Last-Click Social Commerce

Source: http://www.emarketer.com/Article/Facebook-Leads-Competitors-Last-Click-Social-Commerce/1016684
October 30, 2017 at 07:01AM

New research shows Facebook is the foremost social network for social commerce, as measured by last click. But a more nuanced picture emerges when marketers use multitouch attribution.