Advertising: Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth.

Source: https://www.nytimes.com/2017/11/26/business/media/advertising-social-media.html?partner=rss&emc=rss
November 26, 2017 at 09:48PM

While online comments can be a valuable tool for gauging public sentiment, a study found that consumers may send different messages when talking with family and friends.