Article: CMO One-to-One: How Papa John's Uses Social Media to Change Brand Perception

Source: http://www.emarketer.com/Article/CMO-One-to-One-How-Papa-Johns-Uses-Social-Media-Change-Brand-Perception/1016782
November 27, 2017 at 07:01AM

Brandon Rhoten, CMO of Papa John's International, discusses the formula to having an engaging, interesting and consistent brand voice on social media.