Article: Defining the Customer Journey Is Top Barrier to Effective Marketing Attribution

Source: http://www.emarketer.com/Article/Defining-Customer-Journey-Top-Barrier-Effective-Marketing-Attribution/1016694
November 01, 2017 at 07:01AM

More than a third (35%) of marketers say defining the online customer journey is the greatest barrier to using attribution more effectively, an increase of 8 percentage points from a year ago, according to research.