Article: How Benefit Cosmetics Uses Organic vs. Paid Social

Source: http://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793
November 30, 2017 at 07:01AM

Benefit Cosmetics’ assistant manager of digital marketing, Janine Nguyen, and social media manager Angela Purcaro, talk about balancing organic and paid social campaigns.