Article: Marketing in China: Can Machine Learning Solve the ROI Problem?

Source: http://www.emarketer.com/Article/Marketing-China-Machine-Learning-Solve-ROI-Problem/1016879
January 24, 2018 at 07:01AM

William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.