The Saturday Profile: Long Before Cambridge Analytica, a Belief in the ‘Power of the Subliminal’

Source: https://www.nytimes.com/2018/04/20/world/europe/oakes-scl-cambridge-analytica-trump.html?partner=rss&emc=rss
April 20, 2018 at 06:28PM

Decades ago, Nigel Oakes believed it was possible, using science, to influence human behavior on a mass scale. That ultimately led to data mining.