Source: https://www.nytimes.com/2018/07/05/business/media/tv-viewer-tracking.html?partner=rss&emc=rss
July 06, 2018 at 07:35AM
Samba TV, which has deals to put its software on sets made by about a dozen TV brands, uses viewing data to make personalized show recommendations. But that’s not the big draw for advertisers.
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