Tuesday, August 7, 2018

Ikea Arrives in India, Tweaking Its Products but Not Its Vibe

Source: https://www.nytimes.com/2018/08/07/business/ikea-first-india-store.html?partner=rss&emc=rss
August 07, 2018 at 10:25PM

The Swedish furniture giant opens in Hyderabad, India, this week. To appeal to customers, it is cutting prices, offering assembly and selling samosas.
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