Ikea Opens First India Store, Tweaking Products but Not the Vibe

Source: https://www.nytimes.com/2018/08/07/business/ikea-first-india-store.html?partner=rss&emc=rss
August 08, 2018 at 04:43PM

The Swedish furniture giant opens in Hyderabad, India, this week. To appeal to customers, it is cutting prices, offering assembly and selling samosas.