Sunday, November 11, 2018

The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo)

Source: https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html?partner=rss&emc=rss
November 11, 2018 at 11:42PM

Influencers are so 2014. And microinfluencers are so last week. Now advertisers see value in people with as few as 1,000 followers: the nanoinfluencers.
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