Disney Is New to Streaming, but Its Marketing Is Unmatched

Source: https://www.nytimes.com/2019/10/27/business/media/disney-plus-marketing.html?emc=rss&partner=rss
October 28, 2019 at 06:19AM

The company’s synergistic approach — think trailers playing on TVs in 22,000 Disney World hotel rooms — has made Disney Plus known to millions.