The Online Ad World Is Murky. A Group of Companies Wants to Fix That.

Source: https://www.nytimes.com/2019/10/02/technology/online-ads-transparency.html?emc=rss&partner=rss
October 02, 2019 at 01:00PM

Sixteen companies are calling for more transparency from the likes of Google and Facebook, and setting their own example in hopes of a less expensive, more efficient system.