Article: The Rise of the Event Technology Stack

Source: http://www.emarketer.com/Article/Rise-of-Event-Technology-Stack/1016115
July 05, 2017 at 07:01AM

By now, every marketer has heard of marketing and advertising technology stacks, but the idea of an event tech stack is fairly new. As business-to-business (B2B) events and trade shows become increasingly digital productions, however, event technology is now required to help companies manage and measure them. Alon Alroy, co-founder and chief of marketing at event management platform Bizzabo talks about about the fundamental components of an event tech stack.