Article: The Challenges of Reaching an Omnichannel Audience

Source: http://www.emarketer.com/Article/Challenges-of-Reaching-Omnichannel-Audience/1016116
July 05, 2017 at 07:01AM

Marketers are all pushing for an omnichannel, holistic view of their audiences, but that vision requires integrating audience insights from three core areas: TV, digital and in-store. And that poses substantial challenges.