Article: To Reach Social Networkers in Russia, Be Funny

Source: http://www.emarketer.com/Article/Reach-Social-Networkers-Russia-Funny/1016117
July 05, 2017 at 07:01AM

A study of adult social network users in Russia has found that humor and health are the topics most likely to draw their attention in the social realm. It also found that the longtime hegemony of homegrown networks among those users is starting to crack ever so slightly.