Article: eMarketer Releases New US Programmatic Ad Spending Figures

Source: http://www.emarketer.com/Article/eMarketer-Releases-New-US-Programmatic-Ad-Spending-Figures/1016698
November 01, 2017 at 07:01AM

US programmatic digital display ad spending will reach $32.56 billion by year’s end, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means.