Article: On Amazon, Marketers Rely Most on Sponsored Product Ads

Source: http://www.emarketer.com/Article/On-Amazon-Marketers-Rely-Most-on-Sponsored-Product-Ads/1016699
November 01, 2017 at 07:01AM

In an analysis of activity on its platform during Q3, marketing solutions provider Merkle found that the vast majority of ads served on Amazon were of the sponsored products variety. But product display ads are making gains.