Ad Giant Wins Over Disney With Big Data Pitch

Source: https://www.nytimes.com/2019/10/15/business/media/disney-advertising-publicis.html?emc=rss&partner=rss
October 16, 2019 at 01:33AM

After a “painful” earnings report, the advertising company Publicis trotted out what it knows about consumers in its “most important pitch of the year.”