Article: Brand Safety Concerns Rising Among Europe's Programmatic Ad Sellers

Source: http://www.emarketer.com/Article/Brand-Safety-Concerns-Rising-Among-Europes-Programmatic-Ad-Sellers/1016403
August 29, 2017 at 07:01AM

Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind.