Article: For Many Marketers, Email Is Still King

Source: http://www.emarketer.com/Article/Many-Marketers-Email-Still-King/1016393
August 28, 2017 at 07:01AM

Email remains an extremely reliable and popular way for brands to communicate with their audience, with an enviable return on investment. Though there are few signs of adoption waning, many marketers are working to head off future problems of relevancy by embracing sophisticated data practices and emerging technologies.