Article: Understanding Amazon as an Advertising Platform

Source: http://www.emarketer.com/Article/Understanding-Amazon-Advertising-Platform/1016672
October 26, 2017 at 07:01AM

Amazon is a retail giant—or is it a marketplace, a retail and content company, or simply the most customer-centric company on earth? However you classify it, it’s also a digital ad powerhouse, with rapidly growing revenues that currently rank it fifth among all US digital ad firms.