Wednesday, November 29, 2017

Article: eBay: Header Bidding Promises to Bring Transparency to Programmatic Advertising

Source: http://www.emarketer.com/Article/eBay-Header-Bidding-Promises-Bring-Transparency-Programmatic-Advertising/1016789
November 29, 2017 at 07:01AM

JD Boffa, director of product management: advertising at eBay, talks about the role header bidding plays in the future of programmatic advertising.

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