Wednesday, November 29, 2017

Article: Navigating the Challenges of Connected TV and OTT Advertising

Source: http://www.emarketer.com/Article/Navigating-Challenges-of-Connected-TV-OTT-Advertising/1016790
November 29, 2017 at 07:01AM

Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.

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