Advertising: Tricky Ads From a Vitamin Company That Talks Up Openness

Source: https://www.nytimes.com/2018/09/02/business/media/tricky-ads-from-a-vitamin-company-that-talks-up-openness.html?partner=rss&emc=rss
September 03, 2018 at 12:04AM

In a hype-fed industry, Ritual seemed refreshingly low-key. But it has a habit, in its marketing, of quoting from web posts it paid for.